Kickstart Print on-demand in 2023
I just wanted to give you a few updates on where we are with our print on-demand product range. We initiated some re-structuring in Sep/Oct last year and started to put in place some refinement and also goals with our future product line-ups. In addition started moving our brands under the ’Nanoco’ name to make all our range of services clearer.
As you know our primary product offering is very much Technology / Tech oriented and we always have a strong holding in this space.
Within the Technology category, we want to enhance the Apple range of cases early this year to ‘MagSafe’ and offer bundling with compatible modular accessories. We will also extend to non-printed accessories that will compliment the line-up of products. All of this category is getting some additional elevated design and finishing.
Secondly, we want to expand our Tech offering into Gaming and VideoPrint category (For Animators). Big markets that are not currently available in POD. Lifestyle - Everyday Carry is also a growing category we will be delving further into adding a tech-twist.
Wall Art is a category that we entered a few of years ago lightly. We wish to design a far more crafted product than the current Wall Art industry offers. We are partnering with a local wood worker in Wisconsin that has a deep following of creators online. Our plan is to start to test the Crafted POD space in the USA with a made and crafted in USA product line targeting the more established artists. We have been very focused on making this a collaborative product line. The idea is celebrating the original crafter of the product.
All in all a big year ahead and excited to push ahead with 2023 and keep on innovating our range of print on-demand products, the better way.
We will be finishing another document which is a forecast for 2023 shortly which goes into more details about our major product plans and shifts that are happening. This will be delivered shortly.
Get in touch for our new 2023 product Lookbook.
Godspeed,
Henry
